BlackBerry returning to its corporate roots

BlackBerry returning to its corporate roots

BlackBerry's recent troubles have been well-documented by many technology analysts and commentators, which recently culminated with the company releasing an open statement to its customers to offer reassurances about the future of the brand.

However, to say that the firm is somehow losing its relevance – a thought that has been mainly driven by the stiff level of competition posed by rivals such as Apple and Samsung – could be misguided, as it is still doing its bit to gain a stake of the recent rise of the bring your own device (BYOD) trend that has swept across the world of global business.

It seems that the firm is now going to pull away from the consumer smartphone market in order to return to its roots; helping create superior wireless communication solutions for companies and other organisations.

The firm recently struck a $4.7 billion (£2.91 billion) deal to go private by selling itself to a consortium led by Fairfax Financial Holdings Limited on September 23rd.

Fairfax financial chief Prem Watsa, the man in charge of leading the investment firm's plan to acquire BlackBerry, is already full of confidence, claiming that the company has clear advantages over its rivals within the business market.

Some analysts appear to remain doubtful about the firm's credentials for catering to such a market however, citing the falling number of handsets shipped to enterprise customers, which slipped to just 9.7 per cent of of the overall market share, a dramatic fall when compared to the 41.5 per cent recorded back in 2010.

Even some of BlackBerry's most loyal business customers, such as governments, are beginning to allow their employees the chance to use devices from other companies.

Yet it is software which is seen as the key to getting back on track for BlackBerry, with its BlackBerry Enterprise Server (BES) still highly revered by those looking for a mobile device management solution (MDM).