BlackBerry launches ‘fact checker portal’

BlackBerry launches ‘fact checker portal’

BlackBerry has launched a new portal designed to counter the “smoke and mirror marketing tactics by competitors” and make sure consumers know the facts about its brand. 

The smartphone manufacturer has been updating the portal with various bits of good news about its products, and encourages BlackBerry fans to alert the company if they come across a “work of fiction” from any competitors. 

It is aiming to fight back against the “fear, uncertainty and doubt” surrounding BlackBerry as it undergoes a very public transformation. 

According to the company, the new portal will “hold our competitors accountable for what they say, when what they say is wrong” and provide solid evidence that BlackBerry continues to be a leader in the mobile world. 

It also encourages BlackBerry Fact Check users to tweet about their experience using the hashtag #BBFactCheck. 

Mark Wilson, senior vice president of Marketing for BlackBerry, added: “We’ll also bring you content that you can’t find anywhere else and highlight the news, insights and stats that you can’t miss. From mobility management to messaging, devices to security, we will make sure that you get the real story.”

This follows news that the company is launching its new BlackBerry Passport phone in September.

The device, codenamed Windermere, is to feature a 4.5-inch display with a 1440×1440 pixel display and a pixel density of 453ppi. 

It will also board 3GB of RAM, a 13-megapixel rear camera and a 3450mAh battery. 

This announcement occurred as part of the firm’s earnings report and annual meeting by chief executive officer John Chen. 

In an interview with the Jakarta Post, Mr Chen revealed that BlackBerry may look to manufacture a phablet next.

He said:"If we will do another thing, we will probably go to phablet. I think if you look at our strategy and if you look at where the market goes, there is definitely a good market for something between a phone and tablet.”