BlackBerry hints at further smartphone releases

BlackBerry hints at further smartphone releases

Just a couple of years ago many analysts and experts had predicted that Canadian firm BlackBerry was unlikely to manufacture a new smartphone model ever again. A focus on software solutions aimed at increasingly mobile employees seemed to the way forward for the company, with many analysts left wondering if it would ever actually make another smartphone ever again.

However, any predictions dismissing the release of any new smartphones have proved incorrect with several new models finding their way onto shelves up and down the country.

That has come despite the company seeing its global smartphone market share slip very close to zero per cent, selling just 1.6 million models in the last quarter reported. Compare that to 61.2 million sold by Apple during the last quarter and it's clear that BlackBerry has fallen significantly off the pace.

Yet BlackBerry has refused to throw in the towel, with chief executive officer John Chen claiming in an interview with Business Insider that he was determined to ensure the firm's smartphone business was made profitable once again.

Mr Chen took over at the company 18 months ago and has overseen a strategy of refocusing efforts towards enterprise and governments as opposed to regular customers.

He claims that phones are still the entry point into the company's thriving security business, which has still provided a security backbone for Apple and Android phones.

And Mr Chen believes the security offered by the company will help kickstart its recovery in the hardware market.  

He told the news website: "I can only make iPhone so much more secure, but I can't make it as secure as a BlackBerry device.

"If you look at the US Army, they're still rolling out all BlackBerry. If I tell them there are no more phones, I lose that account. The question is how do you make phones profitable at the volume those people represent?"