BlackBerry Hamburg suggests move to mid-range market

BlackBerry Hamburg suggests move to mid-range market (Flickr/basrawii)

​Following on from the release of the BlackBerry Priv, last month saw the company's chief executive officer, John Chen, announce that the company would be releasing another two Android smartphones by the end of the year.

The Priv was undoubtedly a game-changer for BlackBerry, although there have already been some suggestions for areas in which it could improve, particularly when it comes to cost, with Mr Chen recently admitting that the model was largely too expensive for many of its enterprise customers.

The latest information surrounding the phone, which has now become known as Hamburg, suggests the company may well be looking at reaching out to the mid-range market.

Leaked specifications suggest the phone will come with a 5.2-inch 1080p screen, a 1.5GHz octa-core Snapdragon 615 processor, 3GB of RAM, as well as 16GB of storage storage space.

Rumours currently point to the smartphone running Android Marshmallow rather than Android N, although there may well be further updates later along the line.

The specs represent something of a downgrade when compared to the Priv, although that will probably come as little surprise given that it is expected to be marketed as a cheaper model.

In terms of design, there is not an awful lot of information to go on, but there it is largely expected not to have the company's trademark keyboard, although that could be a feature of the BlackBerry Rome, which is also expected to be released later this year.