BlackBerry gearing up for two new releases

BlackBerry gearing up for two new releases

BlackBerry has announced that it is to make several high-profile releases that it claims will appeal to both new and old customers.

The Mobile World Congress in Barcelona saw the Canadian company first unveil its new handset model the Q20, which has since been labelled 'BlackBerry Classic'.

The name is arguably suited to the new model, as despite many of the company's rivals opting for a bigger screen in their new releases , the Q20 has a number of features aimed at appealing to its core, traditional customer base.

A primary inclusion is its famous QWERTY keyboard, which has been combined with a 3.5-inch touch screen display and a built-in touchpad for navigation.

BlackBerry's chief executive officer John Chen recently spoke about the new model in an interview with USA Today, in which he confirmed a November release date.

He added while containing "all the familiar things that people love, with some new technology updated," it would also have the "server that helps companies manage devices".

BlackBerry's focus on mobile device management (MDM) is nothing new, as the company has been stating its intentions to focus on that area of the market for some time now. This has led to it mainly focusing on producing new software platforms rather than hardware releases.

The company has still kept itself in that area of the market too, with the release of its update to the BlackBerry 10 operating system.

One of the most noticeable changes is the fact that the new version has removed AIR support.

According to the AIR End of Support notice FAQ, BlackBerry said: “We expect BlackBerry 10 OS version 10.3.1 to be commercially available toward the end of the year. BlackBerry 10 OS version 10.3.1 and above will not support the Adobe AIR runtime.”

Reports have varied in specifying a release date for the new OS, but many analysts appear convinced that it will drop by the end of the year.