BlackBerry CEO encouraged by Z10 sales

BlackBerry CEO encouraged by Z10 sales

BlackBerry has gone through a string of changes in recent months, with a new operating system and the launch of the Z10 touch-screen smartphone in the UK.

And it appears that uptake and demand for the new device has been promising, with the Canadian firm's chief executive Thorsten Heins saying that he is encouraged by the traction it is getting in the market.

Speaking at the Communitech Tech Leadership Conference he said: "The feedback is very encouraging. What has been a real surprise for us is that BlackBerry 10 as a platform and product is attracting users that are currently on other platforms."

The Z10 is just the first in a long line of new devices that will be launched by the company in 2013, with the new handset pitched at low-, mid- and high-level users, as well as fans of the physical keyboard.

As the first off the production line, the Z10 is only available in some countries, appearing on the UK, Canada, Germany, Indonesia, India, South Africa and the United Arab Emirates markets.

"We are just five weeks into this. We have just one product out in 21 countries, so it is early indications, but we are encouraged by what we see and hear from our carrier partners," Mr Heins added.

The Z10 has not yet made its way to the US, but a launch is expected next month and BlackBerry predicts demand to be just as high in this new market.

With the launch of the new device going so well and demand expected to remain steady or even grow, it is likely that BlackBerry will begin clawing back some of the ground it has lost to the likes of Apple and Samsung in recent years.

Professionals all over the world are waiting with bated breath for the arrival of the Q10 smartphone, which is due to be released in the coming months.

It will come with a physical keyboard, which was something that users had requested to remain on some of the firm's devices, due to difficulties associated with fast and regular typing through touchscreens.