BlackBerry boost BYOD authority with new acquistion

BlackBerry boost BYOD authority with new acquistion

BlackBerry has announced that it has bought Movirtu, leading provider of virtual identity solutions for mobile operators.

The acquisition of this London-based company is a clear sign of intent from BlackBerry, as it seeks to invest more in phenomena that is bring your own device(BYOD).

It also bolsters its efforts in corporate owned personally enabled (COPE) environments.

One of the chief offerings from Movirtu that appealed greatly to Blackberry is its Virtual SIM platform.

This allows users to have separate accounts, meaning that they can orientate a single device for business and personal use.

As such, it can come with multiple numbers, for example with distinct billing for calls, messaging and data usage.

This streamlining is advantageous as it does away with the need to carry multiple products and SIM cards and ensures that companies and employees are accordingly charged.

"In a BYOD and COPE world, there remain a number of efficiency and convenience challenges facing enterprises, employees and mobile operators alike," commented John Chen, executive chairman and chief executive officer of BlackBerry.

"The acquisition of Movirtu complements our core strategy of providing additional value added services, and it will leverage our key assets, including our BES platform, along with our existing global infrastructure which is connected to a large number of mobile operators around the world."

BlackBerry said that the deal was the perfect complement to "partitioning technologies" such as Secure Work Space and BlackBerry Balance.

These offerings boost user confidence in being able to freely and privately use technologies for personal use, while also being able to safely and securely orientate devices for business purposes.

Carsten Brinkschulte, chief executive officer of Movirtu, described BlackBerry as "the best partner" for allowing it to continue in its efforts to "redefine" the mobile experience with multiple virtual identities.

"We address the challenges of BYOD and COPE by providing our unique and innovative technology solution through BlackBerry’s existing relationships with mobile operators and customers around the world," he concluded.