BlackBerry attempts to ease concerns with latest open letter

BlackBerry attempts to ease concerns with latest open letter

BlackBerry has moved to reassure customers that it is still "very much alive" in terms of its offerings in the mobile device management (MDM) market and that vendors calling on users to get rid of their BES 10 platform.

In an open letter to customers, the company's chief executive officer John Chen attempts to “set the story straight” by moving to stress that "the 'for sale' sign has been taken down" and that the company was "here to stay".

He added: “We’re going back to our heritage and roots – delivering enterprise-grade end-to-end mobile solutions.”

It comes after a campaign launched in October which attempted to offer assurances to current users and shareholders, as well as potential new owners looking to enter the BYOD trend, that it would continue to offer strong MDM products.

And just last week BlackBerry took a major step in the restructuring of its executive management team, a move that included the scrapping of the position of chief management officer.

In terms of handsets, the company has more or less conceded that it has failed to compete with devices offered by the likes of competitors such as Apple and Samsung.

Mr Chen said: “We know that BlackBerry devices are not for everyone. That’s OK."

It means that BlackBerry is to now focus its efforts on three main areas, including handsets, enterprise mobility management (EMM) solutions, cross-platform messaging and embedded systems.

The firm now says that will attempt to hold "open conversation" with its enterprise customers, and will even encourage feedback to be sent to the dedicated email address.

Mr Chen has had the top job at BlackBerry since he took over from former boss Thorsten Heins last month, with the company choosing to abandon its plans to sell the business and to instead raise around $1 billion of financing to secure its future.