BES holds the key for BlackBerry success

BES holds the key for BlackBerry success

Canadian smartphone manufacturer BlackBerry is arguably still a company in transition, although given well-documented difficulties over the last few months, the current situation will come as music to the years of those at the firm and investors alike.

Whereas once its smartphones were seen as being the dominant force in the corporate market, competition from Apple and Samsung has made it difficult for BlackBerry to cope.

That has resulted in the firm losing much of its previously substantial market share, leaving chief executive John Chen in need of a rethink in terms of the company's long-term strategy.

While new hardware, such as BlackBerry Classic and Passport, has continued to be part of the firm's plans, it is in software where BlackBerry has seen the greatest opportunity.

A small but promising division has set out to try and win back the enterprise customers that may have been lost through handset sales.

The jewel in its software crown is arguably BlackBerry Enterprise Server (BES), which is an enterprise mobility management offering.

It allows corporations to manage a whole fleet of mobile devices remotely, as well as subsequent data and applications.

The latter is achieved through aspects such as encryption, containerisation and other features to improve security.

It comes amid an increased level of interest in mobility management of late, with companies increasingly seeing their workforce using mobile devices for their computing needs, particularly given the rise of trends bring your device (BYOD).

BES is largely seen by many companies as being one of the best such solutions on the market and that reputation could prove to be key in helping BlackBerry thrive over the next 12 months.

According to Radicati Group, a market research firm, the mobile device management market  is set to quadruple to $5.75 billion (£3.76 billion) by 2018.

It means that while it would perhaps be hasty to completely give up on its hardware division, there is certainly some serious money to be made in ensuring that it has a stake in the mobility management market.