The next version of the iPhone is already attracting plenty of rumours, but while there are not expected to be any concrete details released until the autumn, the internet is already awash with rumours about what users can expect from the successor to the iPhone 6.
There has been plenty debate as to what users can expect from this latest instalment in what has been a hugely successful series, but it will certainly need to up its game if it is to succeed in the face of increased competition from both Samsung and LG.
Reports have already suggested that one of Apple's Taiwanese manufacturers, Catcher Technology, has made claims that the new model will feature an all-glass casing. However, while these rumours will have excited many Apple fans, it seems this technology is unlikely to appear until the iPhone 8 in 2017.
Nevertheless the design of the newest model is still set to come with some eye-catching features, with rumours suggesting it is looking at moving away from its iconic home button, while uncertainty around the device's headphone jack has also looks to have arisen once again.
Should the company decide to get rid of the headphone jack, experts suggest it could shave as another 1mm off the thickness of the new model, which would in turn make it the thinnest iPhone ever.
If Apple's previous releases are anything to go by, then the iPhone 7 is likely to see a September 2016 release in line with previous incarnations, allowing it to benefit from Black Friday sales and the Christmas shopping season.
The new model is expected to operate on Apple's upcoming iOS 10 software on an upgraded processor that will aim to offer more power and better efficiency.
The amount of power that will be generated by the A10 chip is, for the moment at least, unclear.
As too is the battery that will be featured in the new model, although there will definitely be a Low Power Mode built into iOS 9 to help it last even longer.
When it comes to storage, reports in Italy have suggested that the iPhone 7 Plus, which is expected to feature alongside the iPhone 7 during the anticipated September launch, could include as much as 256GB of storage, which would mean it would have double the storage of an entry-level Macbook Air.
Having worked with Apple on a number of previous iPhone models, including iPhone 5, 6, and 6 Plus, it would not be surprising to see flash disk specialist SanDisk link up with the tech company once again.