4G coverage set to increase

4G coverage set to increase

O2 has announced that it will be rolling out its 4G service to five more cities by September 27th.

Superfast mobile broadband will now be available in Birmingham, Leicester, Nottingham, Sheffield and Coventry, taking the total number of cities to receive coverage to eight.

The company has already said that the next phase of the rollout will by no means be the end of it, as it also expects to introduce the service in Newcastle, Glasgow, Liverpool, Manchester and Edinburgh by the end of the year.

O2 says that the heightened level of coverage will allow it to cater for the needs of an additional two million customers every month, meaning that the firm's overall network could soon be set to reach out to 98 per cent of the country's population.

The news means that the firm will undoubtedly be in a better position to compete with rivals such as EE, which is already currently enjoying a nationwide level of coverage. Meanwhile, Vodafone has also announced that it intends to expand its own coverage on September 28th.

The developments have already excited a number of small and medium-sized businesses (SMBs).

Ronan Dunne, chief executive of O2 Telefonica UK,  told the Yorkshire Post that smaller firms stand to reap the benefits of 4G far more than their larger, and often more well-known rivals, due to having a greater willingness to adopt the technology.

He told the newspaper that three aspects were required in order for a "digitial economy" to flourish; great infrastructure, digital literacy and the ability to use products and services in a way that brings technology to life.

He added: "One of the essential ingredients that's been missing from the digital economy, which is really ubiquitous, any time, any place, anywhere access to high speed data, is now being addressed by 4G."

Mr Dunne continued by stating that 4G could even allow smaller businesses to expand their expertise on an international level.

"A business in Yorkshire can be competing with businesses anywhere else in the UK, but can also compete with businesses anywhere else in the world by being online and having great connectivity," he said.