Google acquires Motorola Mobility

Google acquires Motorola Mobility

Big news in the world of mobile today, with Google announcing the acquisition of Motorola’s Mobility or handset division. Interesting move by Google, given they license Android OS to Motorola and wide range of handset manufacturers including HTC, Samsung, LG and others. Will these manufacturers want to contine to license Android, whilst competing with Google Mobility on the hardware platform. Can Google cope with managing both a software solution and a hardware platform? One of the key reasons behind Google’s motivation would be to acquire further patents in mobile technology, having recently lost out on their share of the Nortel patent auction.

Over the last 6-9 months Arrow has seen Motorola take some steps back into the business handset market with the launch of rugged devices such as the Defy, unique devices such as the Atrix, and a fantastic new tablet the Xoom. Arrow has definitely started to see some traction in sales of Motorola products, but they still have a way to go before they gain ‘mindset’ compared to the offerings from HTC. Being acquired by Google is a good step forward for Motorola as it will put them on the front foot with the newer Google devices, especially when competing in the ‘non-iPad tablet market’

As customers increasingly look at alternative platform solutions to BlackBerry, the combination of Motorola devices, Android O/S and Arrow’s fantastic device management solution to provide device control and secure email access will be a really compelling alternative.