Demand increasing for cloud-based video conferencing

Demand increasing for cloud-based video conferencing

Cloud computing and video conferencing have both become hugely popular with a number of firms, bringing a welcome level of flexibility to workforces in a variety of industries. So it will perhaps come as no surprise that many IT departments are beginning to see the benefits of merging the two technologies.

The hardware associated with both communications and effective storage can sometimes place a great deal of demand on the resources of companies, but by turning to cloud-based solutions, it is possible to enjoy the advantages of these platforms without the subsequent financial outlay.

While the reasons for turning to the cloud vary from company to company, the fact is that demand is still there and many video conferencing specialists have been slow to react, with a number of the industry's largest providers subsequently noticing dents in their bottom line.

According to ZDNet, Cisco was a primary example, noting the trend of cloud-based video conferencing back in 2013. However, reports suggest they were slow to react to the new trend, despite predicting a total of 7.7 zettabytes of global cloud usage by 2017.

As a result, the market has now burst into action, with a number of smaller companies offering high-quality video services at affordable prices.

The reduced price of such platforms is just one reason why cloud-based video conferencing holds such a great deal of appeal to smaller firms as it means they can enjoy all of the great benefits that come with efficient communication, many of which may have previously been restricted to larger organisations, at a price that does not ultimately burn a hole in the accounts.