Cloud providers continuing price battle

Cloud providers continuing price battle

The growth of cloud technology has been rapid in recent years and a host of major players are competing with each other for customers.

In March, Amazon Web Services and Microsoft made their intentions clear in the market by dropping their prices.

However these two huge organisations are under pressure from a host of new competitors offering cloud services, such as Google, Samsung and Apple.

The fierce competition in the industry from the major players can only be good news for customers as the prices could tumble even further, with each firm concentrating on entry-level buyers.

However, Steven Martin, general manager of Windows Azure said that Amazon's push for even lower prices indicates that the firm is trying to find consumers for its underused platform.

Scepticism still remains that IT cloud vendors can compete for longer-term workloads, but recent signs indicate that the price of compute cycles and storage in the cloud is headed downwards.