Cloud-based video conferencing to change the face of business collaboration

Cloud-based video conferencing to change the face of business collaboration

Cloud-based video conferencing could be one of the largest fundamental changes to business collaboration in history, a new survey has suggested.

Recent research from Wainhouse Research has found that the number of video conferencing as a service (VCaaS) applications available on the market has steadily grown.

Like the use of the cloud, video conferencing comes with a number of great benefits for businesses, such as reduced travel time and costs, increased productivity in the workforce, and improved global links and accessibility.

Until now, the infrastructure and maintenance costs of such technology have made it less attractive to many businesses.

Yet a number of organisations have noticed how the implementation of the cloud has managed to reduce those costs, meaning that its application to video conferencing was perhaps inevitable, with companies increasingly looking to streamline their operations and make them more efficient.

Video conferencing's rise has been based on the tradition within the business world of face-to-face contact.

Unlike voice communication, remote workers often feel that this method allows for better connectivity, which in turn enables greater productivity.

That demand for video collaboration, combined with the lower costs of the cloud, has inevitably led many businesses to adopt more VCaaS applications.

According to Wainhouse Research, 61 per cent of organisations want to integrate video-conferencing with a unified communication platform.  

Some experts have warned about the use of such technology though, claiming that despite the many benefits, there are also some potential pitfalls,

For instance one of the main issues cited by organisations is the quality of free online video calls, which were never meant for business grade conversation.

According to Tech Radar, businesses therefore need to be aware that if a firm comes across a deal that seems too good to be true, then it should be approached with a great degree of caution.