BlackBerry has announced it has entered the Communications Platform as a Service (CPaaS) market, introducing its BBM Enterprise software development kit (SDK), which will enable developers to integrate secure messaging, voice and video capabilities into applications and services.
It will be available around the world this month, with the company saying it will allow BlackBerry to compete with other cloud communications platforms by presenting enterprises and developers APIs to enhance overall business processes.
Marty Beard, chief operating officer at BlackBerry, said: “We are constantly innovating and looking for ways to leverage our legacy and expertise in secure mobility to solve real business problems.
“We are opening up a new revenue stream for the company with a fully cloud-based communication service that is designed to help developers, ISVs [independent software vendors] and enterprises meet the most demanding security and compliance requirements.”
BlackBerry emphasised its security experience, pointing out that it has more than 80 security certifications and approvals to date – more than any other mobile vendor.
The SDK will provide developers with secure messaging, voice and video communications, file Sharing and collaboration and real-time notifications. It added that the benefits of using BBM Enterprise SDK include enterprise-grade security with BlackBerry's network operations centre (NOC) architecture.
BlackBerry's NOC is globally accessible and, according to the company, provides built-in redundancies to ensure optimal performance, flexibility, quality of service and availability for products being built for mass scale.
A further benefit for businesses employing the SDK include a faster time to market. BlackBerry said that by leveraging its “comprehensive, secure communications framework for mobile applications and services, developers can focus more on what matters most versus worrying about the complexities of developing secure messaging capabilities and an IT infrastructure”.
Developers will also be able to help guard against unforeseen spikes in usage that may affect service availability through a secure, hosted cloud.
Enterprises will be able to avoid upfront investments in hardware infrastructure by utilising BBM Enterprise's fully cloud-based model, as well as control operational costs with a subscription-based per-user licensing model.