BlackBerry Messenger to be available on Android devices and maybe even iPhones

BlackBerry Messenger to be available on Android devices and maybe even iPhones

If we are to believe the rumours filling a number of the techblogs RIM is planning to introduce BlackBerry® Messenger (BBM) software onto Android phones and potentially iPhones. This would be quite an interesting development for RIM as it would be only second time they’ve licensed part of their software stack to run on other devices.

BBM runs over the data network and therefore doesn’t use up any of the text allowances. This makes it hugely popular with the youth market in particular as it provides multi-party chat and ‘free texts’.

 

BBM works for business too

But it’s not just the youth segment – Arrow uses BBM as an informal communication route between teams. We find BBM useful  to keep in touch with support engineers working in the field, provide status updates what people are working on or just to agree which pub to go to for a ‘cheeky Friday beer’.

Is this a tactical error by RIM to open up their ‘golden goose’ onto other devices? Or is it just acceptance that more businesses are looking at non-BlackBerry solutions for segments of their end-users?

 

Adapting to change

Arrow’s view of this development is that it’s probably the latter – two years ago BlackBerry was the de-facto solution for all business customers for mobile email. Whilst it’s still a great solution in terms of end to end security, device control and application integration, Apple and Android devices are starting to chip away at some of their market share.