BlackBerry Among the Top Five Mobile Handset Manufacturers

BlackBerry Among the Top Five Mobile Handset Manufacturers

Worldwide mobile phone sales to end users totalled 314.7 million units in the first quarter of 2010, a 17 % increase from the same period in 2009, according to Gartner, Inc. Smarpthone sales to end users reached 54.3 million units, an increase of 48.7% from the first quarter of 2009.

Among the most successful vendors were those that controlled an integrated set of operating system (OS), hardware and services. Growth in the mobile devices market was driven by double-digit growth of smartphone sales in mature markets, helped by wider product availability as well as mass market price tags.

RIM’s mobile phone sales reached 10.6 million units in the first quarter of 2010, a 45.9% increase year-on-year. RIM’s focus this quarter was centred on its ecosystem strategy, its tightly integrated control of store, OS and device played to RIM’s strengths. Smartphones accounted for 17.3 per cent of all mobile handset sales in the first quarter of 2010, up from 13.6 per cent in the same period in 2009.

Mobile e-mail, rich messaging and social networking will continue to drive demand for smartphones and enhanced phones that feature full qwerty hardware keyboards.

“To compete in such a crowded market, manufacturers need to tightly integrate hardware, user interface, and cloud and social networking services if their solutions are to appeal to users,” said Carolina Milanesi, research vice president at Gartner. “Just adding a qwerty keyboard will not make a device fit the communication habits of today’s various consumer segments.”

Excerpt from Gartner press release