Android goes for world domination

Android goes for world domination

A recent smartphone survey from Millenia Media states that Android has grown to a 53% share of it’s worldwide smartphone market and this is supported by Gartner’s expectation that Android will take a 50% share of the total global market for smartphones within the next few months. Both highlight the exponential growth of the Google OS in the past 18 months.

At Arrow we have seen similar rates of growth in the business sector and expect this to continue well in to 2012.

There are a number of reasons for this surge in popularity, but feedback from our clients suggests that the main drivers behind the increase in demand are:

  • the proliferation of devices (with heavyweight manufacturers like HTC, Sony Ericsson, Motorola and Samsung all having a range of handsets to suit all budgets and hardware requirements)
  • the rapid evolution of the mobile specific OS
  • a market place with over 100,000 applications

With the latest version of Android (Gingerbread 2.3.4), Google has finally created an OS that is comparatively secure, easy to deploy and feature-rich for the corporate market.

There are, however, a number of considerations for businesses to take into account before deciding to migrate to Android for their fleet devices. These include:

  • support costs associated with a fragmented market (both in types of devices available and versions of the OS installed)
  • bill shock due to higher rates of data synchronisation and application availability
  • mobile device management to support, manage and secure corporate and/or personal data

Our customers are already experiencing the impact of employees requesting Android devices, using personal devices for work and higher bills due to increased data usage. Consequently, we are working with many of our clients to develop a mobility strategy designed to protect the organisation and their employees.