Samsung has made a big impact on the smartphone market this year with the release of the Galaxy S9 and S9+, which were unveiled at the Mobile World Congress in Barcelona in February and generally well-received.
The industry is nothing if not forward-looking, however, and the internet is already awash with speculation about what the Korean electronics giant will deliver with the next major addition to its smartphone range: the Galaxy S10.
The latest rumours
Following a recent supply chain leak reported by Korean site The Bell, the Galaxy S10 could turn out to be the "future phone we've always wanted", according to T3.
One possible feature that is attracting plenty of attention is the in-screen fingerprint reader. There has been discussion about this particular aspect of Samsung's forthcoming flagship device for some time, along with talk that the company has struggled to perfect it.
However, the latest leak hints that the technology could have reached the required standard, with a new ultrasonic sensor that delivers greater accuracy than current light-based options.
There are also indications that Samsung is planning to offer its own take on 3D face scanning, following on from the Face ID system debuted by Apple in the iPhone X. This rumour was fuelled by previous leaks showing larger, front-facing sensors on the Galaxy S10.
The combination of in-screen fingerprint scanning and facial recognition could deliver an unprecedented level of biometric security for users of the forthcoming Galaxy S10.
It has also been reported that the new smartphone will be available in two size variants: the 5.8-inch S10 and the 6.3-inch S10 Plus.
Buyers on the lookout for a smartphone with a particularly strong camera offering could find themselves drawn to Samsung's next major smartphone. Reports have indicated that the Galaxy S10 will come equipped with a triple-lens camera, providing clearer and more vivid images.
All will be revealed when the new device is officially introduced in the first quarter of 2019, possibly at the next Mobile World Congress, which will return to Barcelona from February 25th to 28th next year.
What of the competition?
If there is one universal truth about the smartphone industry, it's that there will always be attractive alternatives to even the most exciting and cutting-edge devices rolling off production lines.
The Samsung Galaxy S10 will continue to face competition from the Korean firm's major rival Apple, which is expected to reveal some updates to the iPhone X in autumn 2018. According to Tom's Guide, current rumours suggest the phone will be made available with a larger screen.
There is also talk of a lower-cost handset with a similar look to the iPhone X but a less expensive LDC panel.
Elsewhere, Google is working on the Pixel 3, which could be introduced in October 2018, following the internet giant's pattern of releasing the two previous entries in its smartphone range in October 2016 and 2017. The Pixel 3 could be the first phone to run on the new Android P operating system.
Other new devices on the horizon include the Moto Z3 Play, the LG V40 and the BlackBerry Key2, so Samsung will have plenty of competition to contend with when the Galaxy S10 hits shelves next year.