The LG V30 has been officially unveiled and has seen some extremely positive receptions, with its camera and audio performance standing out among a crowded smartphone market.

It is the latest device from the company, following on from the G6 and the V20 flagships. It’s the first smartphone in the ‘V’ series that will be available in the UK.

The V30 is already being talked about a potential threat to Samsung’s dominance in the Android market, with the device expected to cost less than the Galaxy Note 8 in the US, and presumably other markets.

LG has equipped the V30 with a six-inch plastic OLED screen, which has a 2880 x 1440 resolution, as well as the latest Qualcomm Snapdragon processor, 4GB of RAM, and 64GB of internal memory. This can be expanded up to 2TB.

The V30 also comes with a large 3,300 mAh battery and IP68 water resistance, Android 7.1, and facial and voice recognition, putting it on par with most leading smartphones.

However, the camera is where the device can really make its mark. The rear dual camera features a 16MP main lens and a 13MP wide-angle lens. The front-facing camera is a 5MP wide-angle lens.

Of the rear camera, said: “The camera launches quickly and shoots with no lag, capturing great photos with nearly every press of the shutter button. But for people that want to take the time to frame up their shots and make sure the lighting is just right, the manual options available on the V30 are second to none.”

Meanwhile, said the phone is “also great for people who really love music”. It features quad DAC, which is tuning by sound engineers from B&O Play. The V30 also comes with a pair of B&O Play earphones in the box.

It is the first smartphone to support Master Quality Authenticated, which allows for the streaming of high-resolution audio, capturing the original sound of the studio master and turning it into a file that becomes easy to stream.

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