LG has announced its first smartphone to run the stripped down version of Google's Android operating system, the G7 One, as well as a new G7 Fit device.
The G7 One is designed to be "one of the most versatile Android One smartphones on the market today", the company stated. With a Qualcomm Snapdragon 835 processor, 4GB of RAM and 32GB of storage space behind a 6.1-inch screen, the handset promises to offer solid mid-range specs at an accessible price point.
Loaded with the One version of Android 8.1 Oreo, the G7 One includes only the most essential apps out of the box, so users will not have to put up with a large number of additional apps they did not ask for, and can enjoy a "smooth and fast smartphone experience".
Owners will also be able to easily activate the Google Assistant thanks to a dedicated button on the side of the phone, while it also comes with Google Lens, which uses AI image recognition to search for information about objects, identify text, visit websites, add contacts from a business card or look up an item on a restaurant menu without any typing.
The G7 Fit device, meanwhile, runs the full version of Android 8.1 Oreo and is aimed at a gap in the market between current mid-range and flagship models. Like the G7 One, it features a 6.1-inch display, and offers 4GB of RAM and a choice of 32GB or 64GB of storage.
Ha Jeung-uk, senior vice president and business unit leader for LG’s Mobile Communications Company, commented: "Both the LG G7 One and the LG G7 Fit are designed to allow a broader range of consumers to enjoy LG smartphones with proven and flagship-level features."
He added: "As the smartphone ecosystem matures, it's not enough to just offer premium and mid-range phones, there is a growing demand for models in between."
The devices are currently on display at the IFA 2018 show, and pricing and availability are set to be announced at a later date.