HTC has released a new mid-range smartphone, the U11 Life, which has been earning positive reviews for its design and screen. It has also launched the larger U11 Plus, which justifies its size advantage with a more powerful battery and the latest Android Oreo operating system.
It follows the release of the U11, HTC’s 2017 flagship. The original was a well-received device, delivering a high-quality performance and what was then a record-setting camera, with DxOMark calling it “the best smartphone camera we’ve tested to date”.
The company has chosen to follow it up with a more mid-range device in the same series, as well as a bigger version.
Android Central has called the U11 Life better looking than most smartphones at the same price point. It has also pointed out its “nice features like waterproofing, a good screen, and active noise-cancelling headphones in the box”.
The U11 Life is going to be available for £349, positioning it perfectly in the business use bracket.
Meanwhile, about the U11 Plus, it said “in a somewhat surprising move, HTC kicks off November with a new flagship phone launch”, explaining that it is HTC’s “biggest smartphone screen to date, in that trendy 18:9 aspect ratio, paired with its biggest battery to date”.
The U11 Plus has smaller bezels than the original U11, which was the biggest design gripe most had with the phone. It is set to retail at £699, cheaper than both the Samsung Galaxy S8 Plus and iPhone 8 Plus, which could see it perform well for HTC.
However, both devices will likely see limited availability, without many network carriers partnering with HTC in the UK.