Global sales of smartphones to end users reached 380 million units in the first quarter of 2017, representing a 9.1 per cent rise.

This is according to a study from Gartner, which found that mobile phone buyers are now spending more money in order to purchase a better device, leading to a jump in the average selling prices. 

Due to this shift in buyer preference, Chinese manufacturers such as Huawei, Oppo and Vivo have seen significant gains, with their combined market share reaching 24 per cent in the first quarter of 2017. This is a rise of seven percentage points year-on-year.

Samsung was the number one vendor worldwide for smartphone sales to end users, with Apple following in second. Huawei, Oppo and Vivo make up the top five. 

However, Samsung’s smartphone sales fell by 3.1 per cent in the first quarter of 2017, highlighting the strong competition within the market. 

Anshul Gupta, research director at Gartner, said: “The top three Chinese smartphone manufacturers are driving sales with their competitively priced, high-quality smartphones equipped with innovative features.

“Furthermore, aggressive marketing and sales promotion have further helped these brands to take share from other brands in markets such as India, Indonesia and Thailand.”

Mr Gupta went on to say that Samsung is continuing to lose market share due to the absence of the Note 7 and strong devices from other manufacturers. 

He explained that Apple is facing the same issue, with brands such as Oppo and Vivo putting up strong competition in China. 

Huawei moved closer to Apple in the first quarter of 2017, with smartphone sales reaching 34 million units. The company is continuing to hold onto the third place spot, though it could see pressure from Oppo and Vivo in the Chinese market.

In the smartphone operating system market, the top two vendors are clearly Android and iOS. Android accounted for 86.1 per cent of the market share in Q1 2017, while iOS represented 13.7 per cent and the remainder belonged to other vendors. 

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