Apple has celebrated the ten-year anniversary of its iPhone, which has been seen as the birth of the smartphone as we know it today.
The smartphone has seen 15 different iterations from its first release, including the plus-sized versions of the more recent iPhone 6, 6S and 7. Apple fans are now eagerly awaiting the launch of the iPhone 8, rumoured to be the company’s most innovative yet.
Apple pioneered the evolution of the smartphone, with its competitors taking a while to really catch up. It now faces tough competition, with Samsung moving to take first place in the number of smartphones sold this year, according to Gartner.
However, Apple has remained a resilient company, with ardent fans unwilling to use anything but the company’s iPhone. In quarter one of 2017, it held onto a 13.7 per cent market share, higher than any company other than Samsung, which sells a number of models across different markets.
A report by Deloitte has revealed that four out of five UK adults owns a smartphone. This is, in part, thanks to the iPhone’s market penetration.
The company began selling smartphones when the term hadn’t yet been popularised and people were still hooked on their Nokia devices.
When the iPhone made its debut, multitouch wasn’t a new concept, but Apple turned it into something that quickly became essential. The device was sold without an instruction manual, but users could intuitively establish how it worked.
The cult of Apple has largely been down to the prevalence of the iPhone. From there, the iPad was developed and further entrenched Apple as a technological leader.
With the iPhone 8 set to be unveiled later this year, users are looking towards the future. However, it is important to remember where it all began.
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